Gianpio Gravina | IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The report is the definitive guide to advertising expenditure in Europe covering 28 markets. It details the formats and channels that contributed to digital advertising’s annual growth of 6.3 percent in 2020, culminating in a market value of €69bn. Commenting on the positive market growth in 2020, Townsend Feehan, CEO, IAB Europe said “Despite an inconceivably challenging year, it is really encouraging to see such positive growth in 2020. This is a testament to the people, products and services that help steer and grow the digital advertising industry, even in the most exceptional circumstances. As an industry association that aims to support digital business, we have worked extremely hard throughout 2020 to provide insights into the impact of COVID-19 on in
